Your personal Perfume Curator

Hi, I’m Johanna, your guide through the world of scent discovery. My background is academic: I worked as a lecturer at the University of Oxford for several years before deciding to turn a longstanding hobby into a new career. After over a decade of collecting perfume, it made sense to become a new kind of educator: one of sensory matters rather than intellectual ones. Sharing my knowledge of creative, evocative perfumes quickly became a passion.

Helping You Discover Your Dream Fragrance

My approach is systematic yet personal, aiming to guide you through the artistry of scent and introduce you to perfumes that resonate deeply with your individuality. Nothing makes me happier than seeing someone’s eyes light up when they discover a new favourite!

Wearing perfume is like choosing a personal soundtrack for your day: it stirs your emotions and expresses your individuality.

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